These three big markets are critically important to the leagues media business as the three combined make up roughly 12% of the U.S. television market. Its a brilliant move by Amazon, keeping football fans at home to buy things via Amazon Prime instead of going out to the store. That game drew 30.3 million viewers. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. You have 2 All Access articles remaining this month. Washington -- 16.6425. The 2021 NFL regular season averaged 17.1 million viewers (TV+Digital) the highest regular season average since 2015 and up +10% vs. 2020. 1. According to SportsTVRatings, ESPN averaged 11.189 million viewers for its primary Monday night broadcast of the New Orleans Saints vs Seattle Seahawks contest. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: NFL Media is comprised of NFL Network, NFL RedZone, NFL Films, NFL.com, the NFL app and streaming service, the NFL Channel. NFL TV ratings also have an impact on other things related to league operations. But this season, the last for quarterback Ben Roethlisberger, the Steelers local TV ratings dropped 10% to a 36.24. Houston -- 12.2628. Buccaneers-Cowboys was easily the top ratings draw in Week 1 of the NFL season, averaging a 12.3 rating and 23.3 million viewers (25 million including additional streaming data not tracked by Nielsen). Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. Yes, all Nielsen figures cited here include same-day DVR. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. Washington Commanders dead last in NFLPA team 2023 NFL Draft wide receiver rankings: Quentin NBA Power Rankings: Milwaukee Bucks take top Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. Green Bay Packers (1966) Overall Record: 14-2; Pro Bowlers: 8; Super Bowl I champion Access is available for NFL Network subscribers of participating TV providers. The largest Week 1 total since 2016. Ranking the NFL's best players at every position: Execs pick the top 10 quarterbacks, linemen and corners 228d Jeremy Fowler Ranking the NFL's second-year breakout candidates: 15 players who could . Here are the full ratings and viewership numbers for the primetime games in Week 9. Baltimore -- 27.9113. Also of note, just seven of NBCs Sunday night broadcasts averaged 17-plus million viewers last season. Keep up-to-date with our weekly newsletter, Media Pulse. Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. Its important to put these numbers into perspective. It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. This just goes to show us that the NFL is still Americas pastime. NFL Team Rankings More Rankings. Theres a good chance that the lack of parties due to the COVID-19 pandemic played a role, too. Seattle -- 31.419. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. (this excludes ALL the Thu night games & Special games as that is tracked separately). The broadcast network also notes that it is the third most-watched television broadcast in history. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. A Texas graduate, he is married with three children and lives outside Fort Worth, Texas. The 2021 debut of Thursday Night Football, a matchup between the New York Giants and Washington Football Team, likely delivered even better ratings than NFL Network hoped for in Week 2. https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. Tennessee -- 26.3214. Zach has been FootballScoop's national columnist since 2012. NFL TV ratings were a mixed back throughout the 2020 season. According to Sports Media Watch, viewership for Day 2 of the NFL Draft sat at 5.03 million with a 3.0 rating. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. Cord-cutting has resulted in an estimated 12.82 million cable subscriptions since 2019, per MoffettNathanson, and its estimated 27 million households have cut since 2014. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. A brief explainer of TV ratings, using the Bills-Rams NFL Kickoff Game. And multi-season dynasties get a boost in the rankings over teams that rose and fell quickly. It was their first regular-season game in Vegas with fans in attendance. The NFL national window hit a season-low and posted its first year-over-year decline of the season in Week 9, as the solo Rams-Buccaneers game was no match for Packers-Chiefs a year ago. Held in Las Vegas and viewed as a great event for those in attendance, it wasnt nearly as big of a hit for everyone at home. 100 million viewers tuned in during the three-day opening slate. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. It's perfectly fitting that the greatest weekend in sports history crescendoed the way it did. Theres good reason for this. In total, 15.29 million viewers tuned in. Despite a potential Aaron Rodgers vs. Patrick Mahomes matchup being wiped out by COVID-19, more than 20 million tuned in to watch Jordan Love make his first NFL start. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. Winning records didnt necessarily correlate to higher indices. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. When Madden NFL 23 launches worldwide on August 19, you'll know which teams have the upper hand when you're going head-to-head against your pals in Play Now. All on FoxSports.com. Already a subscriber? Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. NFL TV ratings, a look forward: The 2022 NFL season is officially underway and the television ratings from the top games showed football is as popular as ever. Historically, big market teams post smaller ratings than smaller market franchises, so its not surprising to see the four New York and Los Angeles teams bunched up at the bottom of the ratings chart. Week 14 of the NFL season brought increases for the afternoon windows and declines in primetime. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. But the Cowboys werent the only team to prove that there are other box scores where teams can put up points. The all-time record was Super Bowl XLIX with 114.4 million back in January of 2015. CBS announced that its broadcast of the Week 3 preseason game between the Detroit Lions vs Pittsburgh Steelers was the most-watched NFL preseason game in the NFL this year and its most-watched exhibition NFL game in 9 years. Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. On Monday night, ESPNs broadcast and stream pulled in 12.52 million viewers (SportsMediaWatch). For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. That number is up 14 percent from 2017, tied for the largest jump amongst the top-50 most valuable teams. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. Before the 2022 NFL regular season begins, the league already has a few reasons to feel good about what is coming this fall. Giants-Vikings was the most-watched game of Wild Card weekend, while the Monday night Cowboys-Buccaneers game was the highest rated. While the change itself generated mostly positive feedback from those in attendance, it didnt seem to help the NFL TV ratings. (The obvious follow-up: what were the other 10 percent doing?). It marks a 14% increase from the total viewership from last years Week 3 game. These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. Weve also included the NFL Draft ratings from this past June. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. All rights reserved. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps. It was an ugly game, but the intrigue and the close score kept an audience around. 2 spot with 28.7 million viewers. New York and Los Angeles occupy the final four spots, seemingly indifferent to football (or at least to their local teams) compared to the rest of the country. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. Do not sell or share my personal information, Nielsen Marketing Cloud Privacy Statement. In total, 15.29 million viewers tuned in. Previous NFL TV ratings: last year, 2020, 2019, 2018, 2017, 2016, 2015, 2014. The Finals in that . Even at the hands of a 4-12 season last year, Americas Team still managed to garner the most media exposure among its franchise competitors. The past 12 NBA Finals games have seen a total of 106 million viewers tune in on television and through streaming services. Better yet, the 21 most-watched shows on TV since September 9 have all been NFL games. The NFL signed TV rights contracts worth more than $100 billion before the 2021 season and everyone is quickly cashing in. More changes will come, but its unlikely any of it makes a difference. Same time period in 2020: 887.9M, 7.9% increase through the first 11 weeks in viewers from 2020. Basic Statistic Most Super Bowl wins by NFL team 1967-2023; Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Monday night in week 1 had only one game vs the usual two MNF games in week 1. The matchup saw 1.75 million viewers tune in. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. and if you know any other sources tat have every game per week ? All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. Tables can be sorted using RES and clicking the header. Two questions. back in 1983. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. CBS announced that its AFC Championship Game broadcast peaked at 60 million viewers on Sunday, making it the most-watched TV program on any network since Super Bowl LVII. The 2021 NFL season continues to pull in excellent numbers, even when the matchups arent ideal from a fan-interest perspective. That's the question that faced us as we put together this year's ranking of all 32 NFL teams based on talent under 25 years old. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. This is why NBC, CBS, ESPN/ABC, Fox and Amazon paid more than $100 billion to renew their media contracts with the league earlier this. Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. YouTube TV, Hulu with live TV, Sling, Fubo TV, AT&T TV Now) on television, computer and mobile devices, though those figures are typically added to the total a few days the initial final nationals are published (and as such may not always be included in the numbers you see on this page). The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. The Wed special game between Bal & Pit was a part of the package that NBC paid for that was supposed to air on Thanksgiving night? Dallas -- 29.55 10. 2) Assuming #1 is yes; since the # of viewers was at least off by 50% (and most likely off by around 60% to 70%) from what would have happened if aired on Thanksgiving night, based on your industry knowledge, would the NFL throw NBC a bone by offering some sort of in-kind compensation? The Philadelphia Eagles even had top 10 finishes in four out of five categories, one of which was the number three spot for number of appearances in prominent televised games. Below, we look at NFL TV ratings from the 2021 and 2022 seasons with the latest updates on Super Bowl LVI and the Los Angeles Rams winning their first-ever title in Southern California, to the massive numbers in the early week of the new season. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. The Saturday night game increased 41% from last year, the Sunday night game rose 20% and the Saturday afternoon game increased 16%. The NFL TV ratings should climb nicely during the regular season. Both teams saw 14% drops in their local TV ratings this season. Additionally, 175 games 64% of all games were within one score (eight points) in the fourth quarter tied for the fourth-most all-time. Its important to put these numbers into perspective. NFL Network and FOX both saw big gains in a dramatic Week 15 of the NFL season, with the former scoring its third-largest audience ever. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. Atlanta -- 14.5227. Here are the 2022 NFL TV ratings from the regular season, including Christmas, Thanksgiving and the primary broadcasts early in the regular season. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. During a regular season when the NFL saw a 10% uptick in TV ratings and streaming numbers nationally, the overall performance in these big markets show that theres still a lot of room for growth. Its the third consecutive week that the NFL TV ratings for TNF have been at a season-low. The Atlanta Hawks vs New York Knicks averaged 2.924 million with the Boston Celtics vs Milwaukee Bucks averaging 4.933 million and the evening Los Angeles Lakers vs Brooklyn Nets matchup drew 5.75 million viewers. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. We saw NFL TV ratings in 2021 climb, with the leagues broadcasting partners and advertisers very happy with the returns. Packers-Cowboys delivered what was (at the time) the largest audience of the NFL season with more than 29 million viewers on FOX. LA Chargers -- 8.4931. The six games averaged 30.5 million viewers, an increase of 21% from the 2020-21 NFL Wild Card Weekend and the most-watched first weekend of postseason football since 2015-16. The Broncos do have to see Mahomes and the Chiefs twice, but they play only four top-10 FPI teams and get the extra home game for being in the AFC. It marks a 14% increase from the total viewership from last years Week 3 game. According to Sports Media Watch, the broadcast on NBC averaged 5.48 million viewers with a total of 5.7 million when Including streaming services not accounted for by Nielsen. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. It was the largest season-opening audience for TNF since 2017, when 8.08 million people watched the Houston Texans and Cincinnati Bengals. The Week 1 average was 17.4 million viewers, up 7% from a season ago. Keep in mind these are average ratings. CBS topped the charts in Week 2 of the NFL season with more than 27 million viewers for its late Sunday window, the NFLs largest Week 2 audience since at least 2000. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. Dont expect this to change in 2022 with the draft heading to Las Vegas. Just makes more sense to list what the primary game telecasts were than to include all of them. NFL Games Ranked as 48 of the Top 50 Shows on TV During 2021 Regular Season, 370 Billion Total Minutes Consumed Throughout 2021 Regular Season . It was the most-watched Week 4 MNF game since 2018. Cleveland -- 35.19 7. The NFL signed TV rights contracts worth more than $100 billion before the 2021 season and everyone is quickly cashing in. Churchill Downs has been home to some of the most incredible moments in sports history. TV ratings for final round of The Masters in U.S. 1997-2022; . According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. These are the highest NFL TV ratings on Championship Sunday in nine years. We saw NFL TV ratings in 2021 climb, with the leagues broadcasting partners and advertisers very happy with the returns. And remember, these ratings . FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. Well, all the local teams except the Jets. The largest Week 1 total since 2016. The only community-owned team in the NFL showed just how important it is to the Green Bay area by ranking highest when it came to Local TV ratings. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. NFL TV ratings were a mixed back throughout the 2020 season. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: The Chargers just missed making the playoffs, but local ratings for the teams games still rose 25% over the previous season. The matchup saw 1.75 million viewers tune in. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. Houston Texans. The indices of all five categories were then aggregated into an overall Nielsen Media Exposure Index, utilizing a weighting system according to the categorys exposure potential.. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. ESPN's Monday Night Football saw an increase of 16% over the 2020 regular season, leading the way as all NFL regular-season games saw a 10% boost in TV ratings year over year. Explore what consumers are watching, playing and listening to around the world. It's been proclaimed the most exciting two minutes in sports. By comparison, the Emmys drew 7.4 million viewers to CBS. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. Here are the NFL's television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. The Bills-Rams game averaged 19.54 million viewers per minute. According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. New England -- 31.478. Rating: The percentage of television homes tuned to the game in the average minute. Throughout the 2020 NFL season have lined up with the returns to,. Res and clicking the header in history Derek Carr in overtime the change itself generated mostly feedback. Perfectly fitting that the greatest weekend in sports history explore what consumers are watching, and. S top 10 which nfl team gets the highest tv ratings DMA & # x27 ; s based on Households! 9 of the NFL Draft sat at 5.03 million with a 3.0 rating to help the NFL ratings. Home to some of the Masters in U.S. 1997-2022 ; pandemic or something else, said decline forced networks scramble. 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