Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. And, guess what? LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. To learn more, visit www.moengage.com. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Nor do customers always go outside social platforms to purchase an item. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Which social commerce platform should you use in your country? However, the number of people using social media is growing even faster. Listen up, marketers! QQ offers a variety of features, including instant messaging, video calls, and a social network. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Advertisers are Get ready to take your marketing to the next level! Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. The top social commerce platforms in Southeast Asia (by country). Because of this censorship, alternative social media platforms have seen massive growth in recent years. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. However, usage and popularity vary significantly between countries. A paid subscription is required for full access. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Gone are the days of big-budget influencer sponsorships with celebrities. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Business Solutions including all features. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. As a Premium user you get access to the detailed source references and background information about this statistic. What Does This Forecast Mean for Marketers in Asia-Pacific? It is free to use, but users can purchase premium features and services. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. However, the numbers for South-East Asia are even more impressive. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. LINE has over 89 million monthly active users, which makes up about 70% of the population. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. You only have access to basic statistics. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. In, StatCounter. liability for the information given being complete or correct. (February 28, 2022). Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. The blog Geeks in Cambodia offers pros and cons for this situation. WHATS IN THIS REPORT? This button displays the currently selected search type. 1), WhatsApp (No. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. And the number of internet users is still growing, too. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). The majority of these (445 million/99.5%) access social media via their mobile phones. YouTube, Twitter, Instagram, and. The company . But if your target audience is more diverse, you might want to start with the Facebook Shop. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). QQ works best on desktops and is mainly used to send emails or share files. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Branded Content Draws Bigger Attention, 6. Get in touch with us. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. This indicates that many Thai people use Facebook to gain new information and to shop for new products. We are happy to help. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. The most popular social media platforms. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. February 28, 2022. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. That's why UGC is such a valuable tool. Show publisher information Moreover, 90% of these 360 million internet users go online with their smartphones. Business owners often go where their customers are. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. There are billions of social media users across APAC, including over 93 million in Japan alone. So, what makes TikTok so effective for marketing? We have also gathered data on Indonesia's internet and social media users below. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. India has 448 million social media users, which comes out to about 32% of the total population. But which specific platforms attract the greatest share of the regions younger users? These are just some intriguing apps available and widely used across Asia. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). As a Premium user you get access to background information and details about the release of this statistic. It's safe to say that, 5. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. This statistic is not included in your account. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Client-only email newsletters with analysis and takeaways from the daily news. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. It is available on various devices, including computers, mobile phones, and smart TVs. Statista. Twitter has 45 million monthly active users, or 36% of the population. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Are you interested in testing our business solutions? Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. You can only download this statistic as a Premium user. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. You need a Statista Account for unlimited access. Use Ask Statista Research Service. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? [1]Conversational commerce surging across Southeast Asia You need at least a Starter Account to use this feature. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Please do not hesitate to contact me. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Instagram is also quite popular with close to 60% of internet users using the platform9. Please create an employee account to be able to mark statistics as favorites. What's new and trending on the blog? This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Now you know where to reach your customers. 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