Now, they buy their way in. Meanwhile, NASCAR ratings . Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. . The. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. The NASCAR ratings for the 2022 season are the best they have been in four years. Oxford Gold . Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports No longer do young NASCAR racers start at their local tracks and work their way up. If that contributed to NASCARs decline, however, that is on NASCAR. Not all, of course, but most. I have been around and covered NASCAR for over two decades. . And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. Certain segments of fans, and media, began to cry that sky was falling. NBA players take a knee during National Anthem, screen image Get woke, go broke. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. In some ways the Recession came at a most inopportune time for sports TV. You will find all of your NASCAR ratings coverage at Sportsnaut. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). There's a catch, though. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Yes, thats actually true; read it again if you need to. It may seem good on the surface, but there's more beneath that makes this concerning. Photo credit: wjarrettc on Visual hunt / CC BY OK, here we go. Last year's 500 was still the. (Photo by Chris Graythen/Getty Images). The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. The XFL's ratings were disappointing in Week One. | That metric is down 16% over the last 24 months. NASCARs popularity is down and the ratings reflect it. Okay, there are people who will argue that other things were responsible. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. There are not many. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA The Daytona Road Course averaged 4.750 million viewers during the event. So if you can say that it's you and the NFL in terms of stability of your audience. I think thats some pretty solid footing.. . Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. This was a problem that actually needed to be addressed and wasnt. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. When combined, it shows that NASCAR is in a pretty good place. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. I'm just . (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. American Hartford Gold. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. The NASCAR ratings for the 2022 season are the best they have been in four years. You can contact him here or on the Sports Media Watch Twitter page. Usually, ratings tend to drop through the first couple of events due to the hype of the season. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. In 2019, that number had dropped to just 2.92 million. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Or at least to give the appearance of it. So more people are tuned into Amazon prime or Netflix The broadcasts have also improved. TV ratings are no longer the end all be all for NASCAR. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. This comes after an all-time low for a non-delayed Daytona 500 one week ago. And you hear more and more about this today. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. But it's an uphill fight for us and a lot of other sports properties. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. Johnson is getting some commiserations from the fans after the ratings came out. It was a radical change to a sport that didnt need radical changes. Racing is still pretty danged dangerous. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. Opinions expressed by Forbes Contributors are their own. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). The last race at. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. The #48 team should have been a gold mine. That would have a big effect on viewership overall. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. What other big American sport has ongoing action behind a commercial? Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Follow along, because there will be a test later . Dover is a 1-mile track, and 11 laps does not take long. So if Im right, in a few years NASCAR may become Americas summer sport again. which is a 50 percent decline . It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . The . Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. . There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Comments Off on What Caused The Decline of NASCAR? Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND NASCAR sits on an upward trajectory for the first time in a while. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. Translation: the drivers are paying for the pleasure of racing. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. . No longer do young NASCAR racers start at their local tracks and work their way up. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. With all the different metrics used to measure a sport these days however, it can be complicated. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . 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